DSAOC implemented a broad public awareness campaign here in Orange County that began roll out in 2008 and continues today. It blends our current efforts for Changing Perceptions - Changing Lives, with a national media campaign, More Alike Than Different, designed by the National Down Syndrome Congress (NDSC).
The overall goal is to replace the myths and misconceptions about people with Down syndrome with evidence that they are more alike than different - they share the same hopes and dreams, likes and dislikes; they love their families, value their friends, root for the home team, and cope with the challenges of daily living.
Designed as a mix of media exposure and highlighted best practices, the campaign also includes a wide ranging scope of educational opportunities, an expanded resource center, interactive web technology, and new outreach programs to connect with schools, clinics/hospitals, libraries, and civic organizations, as well as the diverse economic and cultural audiences within our community.
Perhaps nothing we can do as an organization will touch the number of lives, or have more impact on those lives, than working to improve public perception and awareness. Attitudes can be difficult to change and it will not happen without a consistent message that is reinforced over time. For that reason, this campaign remains an ongoing priority for DSAOC.