DSAOC Announces Partnership with iBN Sports
10/5/2009
FOR IMMEDIATE RELEASE -
iBN Sports Becomes Primary Internet Broadcast Provider For the Down Syndrome Association of Orange County
Multimedia Solution Intended to Help Raise Awareness About People With Down Syndrome
Foothill Ranch, Calif. – September 29, 2009 – Internet television network iBN Sports steps outside its traditional sports programming schedule to support the Down Syndrome Association of Orange County as their primary Internet provider. The partnership will provide the nonprofit organization with a multimedia solution to help raise awareness about the people and families affected by Down syndrome.
“As our official Internet broadcasting partner, iBN Sports has the technology and expertise to help us take a big step forward in replacing old myths and stereotypes about people with Down syndrome with evidence that they are more like us than they are different. They share the same hopes and dreams, likes and dislikes. They love their families, root for the home team, and cope with many of the same challenges of daily life as everyone else.” Says Lanny L. Hardy, Executive Director of the Down Syndrome Association of Orange County.
iBN Sports is best known for its network of sports channels. However, the broadcast platform is well suited to more than just professional and elite level athletes. The network includes other channels dedicated to high school sports, youth camps and an Abilities Channel that features elite level athletes who refuse to be limited by disabilities. The opportunity to add a channel dedicated to promoting awareness of Down syndrome fits well with the iBN Sports channel line-up, especially considering the number of professional athletes such as Albert Pujols who spend their own time supporting people affected by Down syndrome and their families.
“As a multimedia broadcast network, we are in a position to use our platform and technology to help charities in our community gain a stronger voice,” says John Mudge, CEO of iBN Sports. “When presented with an opportunity to help a the DSAOC we didn’t hesitate to offer our services.”
About iBN Sports
iBN Sports is an Internet-based television broadcast network providing world class coverage of live sports, archived footage on-demand, news, highlights and other unique programming that reveals the compelling stories of the sports world. Current and past programming has included professional and amateur sports alike from local high schools to international federations. A sampling of these sports includes: mixed martial arts (MMA), Independent Baseball, Pro Cycling, boxing, surfing, skateboarding, snowboarding, motocross and high schoold football, basketball and baseball. iBN Sports markets and distributes sports content through its alliance of global media partners, sports channels, clubs, governing bodies, sponsors, radio, television, print, restaurant chains, and web partners. Production and content are driven by an experienced group of Hollywood branding, design, and media experts. iBN is headquartered in Orange County, California and operates worldwide through its partnerships and affiliates.
About DSAOC
The Down Syndrome Association of Orange County (DSAOC) is a nonprofit organization whose mission is to become a model organization that will not cease until every person with Down syndrome is a valued member of society and to provide the means necessary to empower individuals with Down syndrome to reach their full potential. The organization is affiliated with the National Down Syndrome Society and the National Down Syndrome Congress.
Since 1978, DSAOC has built upon the proud tradition of helping people with Down syndrome reach their full potential with the support of the community. Currently serving more than 2,000 families in and around Orange County, the DSAOC offers a wide variety of educational and support services.
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Contact:
iBN Sports
Briggs Porter
Office/Mobile (949) 910-2416
Email: bporter@ibnsports.com
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